Submarket · Keller, TX
Keller commercial
real estate.
Keller is an affluent residential community of ~47,000 in north Tarrant County, with median household incomes above $130,000 and a strong, growing daytime population. CRE demand is concentrated along Keller Parkway (FM 1709), Rufe Snow Drive, US-377, and the emerging Keller Town Center mixed-use district.
Why Keller
An income story that drives retail.
Keller's CRE thesis is simple: household income, school district reputation, and zero-vacancy retail corridors.
- 01
Income
~$130k median household incomeTop-decile household income for Tarrant County. Strong support for premium service retail (medical, fitness, dining, personal care) and Class B+ office for professional services. - 02
Schools
Keller ISD · 8 high schoolsKeller ISD is consistently ranked top-25 in Texas. School quality drives in-migration, which in turn drives stable rooftop counts behind every retail trade area. - 03
Corridors
FM 1709 · Rufe Snow · US-377Three primary commercial spines. FM 1709 (Keller Parkway) carries ~35,000 VPD and anchors the city's grocery and small-shop retail. Rufe Snow connects to North Richland Hills; US-377 connects to Roanoke and the SH 114 corridor. - 04
Town Center
Mixed-use civic coreKeller Town Center centers on the city hall and library campus and is being expanded with mixed-use retail and restaurant pads. Long-term demand driver for ground-floor retail and small office.
Market data
Snapshot.
- 01
~$130k
Median household incomeTop-decile for Tarrant County — supports premium service retail and medical. - 02
$28–$42/sf NNN
Typical FM 1709 inline retailEnd-caps and pads at a premium; secondary corridors $22–$30/sf NNN. - 03
47,000+
ResidentsStable rooftops behind every trade area; Keller ISD anchors in-migration.
What I do here
Services in Keller.
- 01
Retail leasing
Small-shop, end-cap, restaurant pad, medical, and service retail along FM 1709, Rufe Snow, and US-377. - 02
Office leasing
Professional, medical, and small-firm office — both standalone buildings and multi-tenant suites. - 03
Tenant representation
Site selection and lease negotiation for tenants entering Keller from Fort Worth, Southlake, or out-of-market. - 04
Investment sales
Sell-side and buy-side advisory on stabilized retail and small mixed-use assets up to ~$10M.
FAQ
Frequently asked.
Common questions about this market and service. Don't see yours? Call (817) 559-1235.
- What kind of retail leases in Keller?
- Service retail dominates: medical, fitness, dining, personal care, and grocery-anchored shops along FM 1709 (Keller Parkway) and Rufe Snow. Strong support for premium concepts thanks to ~$130k median household income.
- What are typical Keller retail rents?
- Inline shop space along FM 1709 generally trades $28–$42/sf NNN depending on co-tenancy and visibility; end-caps and pads command premiums. Smaller secondary corridors run $22–$30/sf NNN.
- Is there much Class A office in Keller?
- Less than Southlake — Keller office is primarily Class B suburban professional, medical office, and small standalone buildings. Class A demand spills over from the SH 114 corridor to the south.
- Who's the typical Keller landlord?
- Largely local and regional private owners. Negotiations move faster than in institutional submarkets and tend to be more relationship-driven.
Ready to talk?
Daniel personally runs every Keller, Grapevine, and Southlake assignment. Start with a 20-minute call.